Experience

Shipt

Product Designer

May 2022 – Present  •  San Francisco, CA

• Consolidated 320+ icons across 4 separate libraries into unified system of 266 assets, establishing foundation for company-wide design system.

• Spearheaded web header redesign through user research, reducing navigation friction and improving stakeholder alignment.

• Developed systematic documentation and asset management, reducing senior leadership onboarding from 6 weeks to 5 days.

• Created sustainable design processes through strategic audits and workflow optimization, reducing redundancy and technical debt.

• Co-founded 50+ member Neurodiversity Group, pioneering inclusive design practices and cross-functional collaboration methods.

Brand Designer

May 2019 – May 2022  •  San Francisco, CA

• Launched visual overhaul during major rebranding initiative, collaborated closely with stakeholders across Marketing, Engineering, and Product to maintain brand consistency at every stage of the user journey.

• Architected a unified Marketing Design System bridging CRM, web, and brand requirements through code-ready UI components and templates.

• Created comprehensive technical documentation and usage guidelines, establishing clear workflows for consistent implementation across teams.

• Delivered integrative marketing assets including modular landing pages, responsive email templates, and brand-cohesive marketing materials

Amaze (formerly Famous)

Designer

Jan 2018 – Oct 2018  •  San Francisco, CA

• Led design innovation and UX testing during Famous Studio's alpha phase, creating responsive web apps that showcased the platform's seamless design-to-production workflows without frontend development.

• Collaborated directly with engineering teams to optimize user workflows and identify critical UX improvements.

• Developed comprehensive campaign demonstrations that illustrated the platform's capabilities across multiple client use cases.

AKQA

Designer

Oct 2015 – Nov 2017  •  San Francisco, CA

• Led digital design for enterprise clients, including Caterpillar's e-commerce platform and marketing campaigns for Levi's and Visa.

• Developed cross-platform brand systems, from consumer campaigns to enterprise initiatives, including Nvidia's Rule the Living Room campaign.

• Created scalable content frameworks for Activision's flagship games (Call of Duty, Destiny), spanning web, email, and social media.

• Demonstrated versatility in translating brand systems across diverse digital touchpoints.

JUXT

Junior Designer

Jun 2014 – Sept 2015  •  San Francisco, CA

• Created multi-platform design solutions for major clients, from NFL's mobile site to interactive kiosks for Salesforce's Dreamforce conference and large-scale projection mapping for Cisco events.

• Developed cohesive brand systems including logos, iconography, and interfaces that scaled from intimate digital interactions to immersive environmental displays.

• Established design patterns that maintained consistency across diverse touchpoints while meeting unique technical requirements of each platform.

Education

Savannah College of Art and Design

2010 – 2014  •  Savannah GA

BFA Graphic Design, 3.84 GPA

Skills

Photoshop, Illustrator, Sketch, After Effects, Famous Studio

HTML, CSS, Progressive web apps

Wireframing, Prototyping, Mockups

Interaction design

Brand identity, iconography 

Style guide, visual presentations

English and Cantonese proficient